Fashion forward: Bills unveil brand-new uniforms for 2011

The Buffalo Bills will feature a look that's both new and familiar whenever the 2011 NFL season kicks off.

The team unveiled new uniforms in an elaborate ceremony Friday night at Ralph Wilson Stadium, retaining the charging buffalo logo but going back to white helmets and royal blue uniform tops.

The Bills will wear white helmets next season, and the royal blue uniform tops also will return. (Kevin Hoffman/US Presswire)

"We listened to our fans," Bills CEO Russ Brandon told the team's official website. "We have done a lot of research (and) this is a long process to go through. We just wanted to get back to our storied tradition while we still highlight our brand."

The Bills' new uniforms have several fresh updates, including the placement of the iconic charging buffalo on every article except the socks.

"One of the things we heard consistently was there was really no identifying mark on our jersey," said Marc Honan, the Bills' senior vice president of marketing and broadcasting. "We feel that the charging buffalo is perhaps one of the strongest marks in the league, and why not incorporate it into the look, and we think it looks great on the jersey."

The Bills have added their team logo above the nameplate on the back of the jersey. The Arizona Cardinals and Minnesota Vikings are the only other two NFL teams to feature that design, according to the Bills' website.

The team name "Bills" also now appears below the V-neck of the jersey on the front.

"In the last five years, we've seen a real trend in the league with teams moving towards including whether it's a logo or a word mark as part of their jersey makeup," Honan said.

The jerseys, designed by Reebok, are 20 to 30 percent lighter in weight, depending on the player's size.

The most instantly recognizable change is the helmet, which will be white for the first time since 1983. The color has been enhanced with a "metallic flake" to gives the helmet a sparkling quality.

"We wanted something that just wasn't a flat white," Bills director of merchandise Tim Kehoe told the team's website. "For more of a modern type of a look, we wanted to go with this metallic flake, which will add a little bit of reflective nature to the quality of the helmet."

The team also tweeted Friday that running back C.J. Spiller and defensive back Leodis McKelvin have switched jersey numbers. Spiller now will wear No. 28, and McKelvin will don No. 21.

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Ailing Browns' fashion statement: The protective boot

The Cleveland Browns have new team colors: bruised and orange.

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As many as seven starters, including quarterbacks Jake Delhomme and Seneca Wallace and running back Peyton Hillis, missed their second consecutive practice Thursday as the Browns, banged up on both sides of the line, prepared to face the well-rested Pittsburgh Steelers.

The injury bug has bitten deep into the Browns this season and won't let go.

"It's football," Wallace said. "Injuries happen."

They seem to be coming at an inordinate rate in Cleveland.

Wallace, a career backup who made four starts while Delhomme recovered from a high ankle sprain in the season opener, confirmed he suffered the same injury when he was sacked during the first half of last Sunday's loss to the Atlanta Falcons. Wallace entered the locker room Thursday wearing a plastic protective walking boot, which has become something of a fashion trend with the Browns.

"A lot of people are wearing boots around here. Mike Holmgren started that," Wallace said, referring to the Browns' president, who recently shed his boot after undergoing foot surgery this summer. "He was walking around with the boot earlier in training camp, and nobody had a boot on. Now it seems like it's the thing."

With both of his experienced quarterbacks limping and potentially out for several weeks, Browns coach Eric Mangini will start rookie Colt McCoy against the Steelers, a team source told NFL Network insider Jason La Canfora on Thursday.

McCoy took the majority of the snaps with the first-team offense Wednesday, and he worked with the starters again Thursday during the 30 minutes of practice open to the media. Mangini was impressed with McCoy's composure on the field during the workout, which ended with the rookie leading the Browns in their post-practice "breakdown" huddle for the first time as a pro.

"That's probably what he was used to doing for years and years, being in that role, and he just fell back into that role," Mangini said.

In all, nine players -- down from Wednesday's 11 -- sat out practice Thursday, and four others were limited. In addition to Delhomme, Wallace and Hillis (thigh), the Browns' walking wounded includes defensive linemen Shaun Rogers (elbow) and Robaire Smith (back), center Alex Mack (shoulder), guard Floyd Womack (knee), tackle John St. Clair (ankle) and tight end Robert Royal (shoulder).

Wide receiver/returner Joshua Cribbs (ankle), safety Abram Elam (knee) and safety Nick Sorensen (calf) missed part of practice.

Mangini is hopeful he'll have more players back Friday. He needs Hillis -- badly.

The punishing back pulled his quadriceps muscle in practice last week. After gaining more than 100 yards in consecutive games, he was hindered by the injury against the Falcons and managed just 28 yards on 10 carries. The Browns will need Hillis at full strength against Pittsburgh's No. 1-ranked rushing defense, which is giving up just 62 yards per game and is coming off a bye week.

McCoy will have to deal with a defense that has a nasty reputation.

"It is Blitzburgh," Mangini said.

Therefore, McCoy's challenge will be to recognize when the Steelers are coming, and, if he can, audible into plays to offset Pittsburgh's pass rush.

Mangini doesn't expect Troy Polamalu, James Harrison and Co. to show McCoy any mercy.

"I'm sure that they're going to do things that they think is going to beat the protection, beat the scheme, and there is always something creative that they come up with each game," the coach said. "That's something that they've done for a long time, they've done well for a long time. It hasn't really been exclusively with young quarterbacks; sometimes when it gets rolling, it happens a little bit more."

The Associated Press contributed to this report.

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